A FEW PRESENT DAY PROBLEMS IN PIONEERTOWN
There isn’t very much of anything offered directly to the community of Pioneertown. More often what is offered to the community ends up being shared with tourists and fans hailing from far away.
We do need to keep the tourists and non-local fans happy. But people only come to town because of the charm that Pioneertown emanates. That charm, in part, is a direct result of the Pioneertown community. While we do need tourists to help support this town, without any doubt, the community of Pioneertown also deserves some much needed “alone time” to help us recharge our batteries.
And what respectable 188os western themed town doesn't have its own cemetery? (Just kidding.) But honestly, just imagine what members we could have enjoyed over the years and who might be interred there now, had Pioneertown established a cemetery 75 years ago!
Offering something grand, exclusively for the community, would help to reinforce the fact that Pioneertown isn’t just for tourists. Furthermore, it would help to motivate people into really becoming a part of this community, rather than just trying to profit from locating themselves within the 92268 zip code – which seems to be the case here more and more these days.
There was a time when Pioneertown was just as focused on accommodating its long-term residents as it was on attracting tourism. Right now, it seems as though Pioneertown is focused primarily on profiting from tourism. P4 aims to level the playing field and offer just as much fun and entertainment for the residents as it does for tourists.
On another note, this town is very special to a great many people. A handful of locals have openly addressed an interest in being laid to rest here in Pioneertown, if it were ever an option. It is highly probable that more residents will become interested in choosing Pioneertown as their final resting place once the option to do so becomes available.
P4 isn’t just a cemetery. It, much like Pioneertown in general, is a culmination of different key synergistic traits; with each trait working in harmony along with the others to help ensure the overall longevity of Pioneertown Preservation Park.
This cemetery is virtually a private country club exclusively for the residents of Pioneertown. Having amenities like a private shaded picnic area next to a pond, a dog park, horse corrals for day riding as well as indoor/outdoor entertainment exclusively for the residents of Pioneertown will only help to bring the community closer together.
It won’t have an impact on the businesses of Mane Street. If a private picnic area and a place to relax and play some games opened up in town, that wouldn’t mean that P4 members would stop visiting Mane Street.
P4’s plan is to intricately follow in the old Pioneertown tradition. To offer many different amenities culminated into:
CREATIVITY & SYNERGY
Pioneertown isn’t just a town. It was created by adding together multiple in-demand elements that worked in harmony. Similarly, P4 isn’t just a cemetery. It, much like Pioneertown, is something very unique: a culmination of different key synergistic traits. This cemetery is virtually a private country club exclusively for the residents of Pioneertown. Though that might sound like an odd combination, the two will play off each other quite well.
The cemetery’s long-term investing capabilities will work very nicely against the country club’s short-term profitability. That’s to say that the cemetery aspect of P4 will help keep the country club running for years to come and the country club aspect of P4 will help to get the cemetery up and running while providing it with a means of income that cemeteries today are only starting to think about.
CAN P4 MAKE ENOUGH MONEY TO KEEP AFLOAT?*
Between the cemetery and the clubhouse, there are a plethora of different potential sources of income for P4, including the selling and managing grave plots and niches, setting up an everlasting investment portfolio for the cemetery, collecting annual membership fees, selling guest passes, hosting private parties and events, charging for the indoor/outdoor entertainment, etc.
The more that we learn about what the county and state will allow us to do, the more detailed the P4 budget and potential ROI will become. Nothing of this magnitude will be cheap to establish. Nor will it start off at full-stride. That’s to say that P4’s current financial plans and projections show a slow start with three to five years before we can start really paying off initial investments and turning a profit.
However, P4’s ultimate goal isn’t to turn a hefty profit. Making enough money to keep our operations running while also making our investors’ a little money is obviously a prime goal.
But this is truly both a unique project and investment in that the ultimate goal of P4 is not financial gain, but rather to establish a self-sustaining piece of Pioneertown dedicated to the preservation of its past and the celebration of its community.. a place that shareholders and members will want to visit with their friends and families for generations to come.
This is why P4's dividends payout plans come second to our plans to ensure Pioneertown Preservation Park's longevity.
*Check out the HOW CAN P4 MAKE MONEY section below for a more detailed look at how this project can generate revenue.
LOOKING A BIT DEEPER
Traditional cemeteries and country clubs are expensive to establish and are typically hard to keep afloat; each for their own reasons. But there are many beneficial and innovative facets of the Pioneertown Preservation Park Project that lay hidden to the untrained eye.
For example, the vast majority of cemeteries within the United States are landscaped with grass. Even the majority of cemeteries within California, a drought-stricken state, are extensively landscaped with grass. In turn, one of cemeteries’ biggest expenses is landscaping and lawn maintenance.
Pioneertown isn’t a very welcoming home for grass as it’s hard to maintain and looks out of place. Plus, one of P4’s main goals is to highlight the desert beauty that our unique piece of land offers. So P4 doesn’t plan to have more than 25o square feet of grass; all of which will be hidden within the shady little Curtis Courtyard. Thus reducing our expenses for landscaping, a major expense for most cemeteries, down to nearly nothing.
Another less-clear example can be found when examining P4’s combination of entertainment and interment. While the two sound quite contradicting these days, in the early days of the United States, our first cemeteries were actually places that families used to enjoy visiting for multiple reasons.
Without getting too detailed about how historically appropriate P4’s plans are for combining interment and county club options into a private old-timey Western American cemetery – the simple fact is that cemeteries need sources of revenue other than the management of grave plots and niches.
Even some of our most celebrated and respected cemeteries are only recently realizing that without impeccable, nearly impossible management and some good luck, can a cemetery keep in the black, let alone try and turn a profit. Perpetual care and trust funds can only pan out for so long all on their own.
P4’s strategy of addressing this issue from the start is truly innovative and cohesive with the original conception of Pioneertown. It is fun to note that Pioneertown was themed as an 188os town and country clubs first made their appearance in the US during the 188os.
P4'S MARKETING STRATEGY
P4’s marketing strategy, though multifaceted, is rather simple in the long run. The ultimate goal is not only to make Pioneertown Preservation Park for Pioneertown, but to make it along with Pioneertown’s help. Ideally, P4 would be owned and employed by residents of the 92268 zip code without us having to seek outside investors. That’s why P4 is starting off its funding campaign with our IPO. This way Pioneertown gets the first chance to help fund this project.
At the same time, our P4 Token Program is setup to allow anyone from anywhere to help pitch in. These tokens will be available for purchase both on this website and on Mane Street. While anyone is able to contribute by means of these coins, the real perks and benefits of P4’s success are still designed specifically for Pioneertown residents and property owners.
If half the property owners, residents and business operators in the 92268 zip code invested into P4 what it costs for dinner and drinks for two at Pappy & Harriet’s, then we’d be able to generate a major portion of all the funding needed. Similarly, if a large portion of the thousands of visitors Pioneertown can expect to see during the IPO in 2o22 purchased a few P4 tokens, we’d be able to generate another major portion of all the funding needed.
P4's goal with the IPO and token offering is to bring in a third of the $1,5oo,ooo that we need to pay for this entire project. Then P4 will have enough money to begin groundwork as well as enough momentum to locate the remaining funding needed.
P4'S BIGGEST COMPETITION
P4’s biggest competition isn't very complex; just a few simple hard-facts, really.
First and foremost, funding and permitting. It won't be easy to raise the money needed to make this happen and there are going to be a handful of hurdles with the county when trying to establish something like P4. Also, though just as important, people can always go somewhere else. Lastly, most people won’t see the harmony of mixing together a private country club and cemetery. That’s it. That’s our biggest "competition."
There are plenty of places to picnic, play games, have a beer, walk your dog or ride your horses within Pioneertown and the greater Morongo Basin. You can go hang out in some shade next to a lake as close as Joshua Tree or at Hawk’s Landing in Yucca Valley. If you know where to go, there are even multiple ponds, some natural, within 92268. You can be buried in Joshua Tree, Twentynine Palms or down in the low desert. There are already plenty of offers similar to what P4 would like to make available for Pioneertown residents.
But the two things that none of the options listed above offer are exclusivity or the option of doing everything at the same place. The residents of Pioneertown have to share everything with visitors. But P4 intends to offer a ton of fun, all just a stone’s throw away from Mane Street, exclusively for the community. Furthermore, the current designs incorporate the cemetery and country club aspects together in such a way that members will be able to appreciate the two as much together or separately as they’d prefer.
P4’s proximity to Pioneertown’s Mane Street, in addition to its isolated position and stellar view of Pioneertown from the mountainside, truly provides an ideal location for a project like this. The topography offers the ability to host a split level park, with the cemetery grounds nestled below and the country club up top. Just imagine being able to enjoy some time next to a large body of water while looking out over two-hundred feet above Mane Street.
P4 has some competition to face. But we have a card or two up our sleeve.
THE P4 TEAM NEEDS TO GROW!
The Pioneertown Preservation Park Project has already seen a lot of support. But it needs a lot more! P4 needs a bigger support network and is currently recruiting residents of Pioneertown with professional skills which can help us achieve our goals.
The more residents and property owners within the 92268 that become involved, the easier and sweeter this entire process will be. If you would like to be a part of P4 or help contribute to the team, please drop us a line.
P4'S CURRENT STATUS
P4 has a lot of hard work ahead if it’s to achieve all of its goals. The incorporation process and initial research has been completed. The location has been chosen and just under eight acres of land have been acquired. P4 networking and advertising has been established but needs to continue growing. Building a bigger support network is a top priority at this time.
A plan has been set and the next steps revolve around a feasibility study to be conducted by P4 and San Bernardino County. If all goes well, then our funding campaign will come next. To entirely fund the establishment of Pioneertown Preservation Park and get it running right away would cost about $1,5oo,ooo. $2,5oo,ooo would afford us all the bells and whistles.
But if we can build up the right team and perfect our plans, if we trade stock options for services whenever possible, if we take advantage of all federal and state grants and benefits available to a project like this and if we just plain work really hard, then P4 could start up with as little as $5oo,ooo in initial capital.
THE NEXT STEPS
P4 is currently looking into acquiring some of the land surrounding the 4554 and 4584 Monterry Road properties, or possibly just obtaining the rights to run a second entrance/exit through those properties. Though it isn’t absolutely necessary, it would be nice to lock up some of the land surrounding P4 to allow for potential growth in the future.
As mentioned above, the next big steps for P4 include requesting a feasibility study by the county. We’ll need to address the public again a couple more times to gather opinions and let our plans be known around Pioneertown before that study can take place. The results of that feasibility study will have strong effects on the the rest of our planning and decision making.
If the public response and feasibility study go well, then the next steps would include our funding campaign. Ideally we will be able to launch the IPO and P7 Coin Program at the start of 2o22. Around that time we’ll also need to start working with California and the Cemetery & Funeral Bureau to begin the process of becoming a professionally permitted, licensed and insured cemetery.
P4's EXIT STRATEGY:
P4’s current operations are totally self-funded. So P4 doesn’t currently have a true exit strategy. At the end of the day, the current plan is to just keep moving forward until Pioneertown Preservation Park is completed.
Once our work with the county and the community has progressed a little further, P4 will begin its funding campaign. The amount of capital that we can generate at that time will help us better determine a true exit strategy.
Our current plans simply host multiple steps that we can take towards achieving all of our goals. P4 has planned everything so that we will be able to sustain and thrive at every level that we reach. But the endgame is obviously to see every step up till we reach the very top.
P4 will be a long term investment and has no interest in offering a significant majority of its stock options to one individual party, being bought out directly or going public with its stock.
There are quite a few ways that P4 will make money. Selling and managing grave plots and niches for cremated remains, for example, will help P4 with both short-term and long-term financing. Setting up an everlasting investment portfolio with the majority of the money brought in from selling cemetery space is not only good for longevity, but it’s required by law in most situations.
Annual membership fees will be the second biggest source of revenue. P4 members will be charged a lower membership fee the higher the P4 membership that they qualify for. This will help P4 maintain a very steady source of revenue that we can hope to perpetually build on.
Members will be granted a number of free guest passes determined by the level of their membership to allow them to bring friends and family who are not members to Pioneertown Preservation Park. When members run out of free guest passes, they can buy guest passes.
P4 will offer plenty of free things for members and guests to enjoy throughout the entire property. But there will also be plenty of entertainment options that will be rented out hourly or daily for extremely reasonable prices. Half of the things listed on the PARK FEATURES page would be a great source of income for P4 while remaining exceptionally cheap for members.
P4 would host a handful of private events throughout the year, both to entertain members and to help generate funds. Members would also have the option to host their own private parties and events in the clubhouse, again, for very low rates.
When you add everything up, P4 will have no shortage for sources of revenue. But we will still need to navigate our first few years in operation very cautiously. The cost to run Pioneertown Preservation Park will likely outweigh any money that we bring in until we find our stride.
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2-3 at $15 an hour
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1-2 at $1ok Annual Salary
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1 at $1ok Annual Salary